
I just read an interesting blog post that got some attention on Hacker News recently: Why my Dad went through 24 TVs in two years
The author, whose father is an electronics salesman, recalls, “My dad inadvertently ended up selling more TVs to guests to our house, than to people in his actual retail shop.”
You can read the blog post for the details, but there are a few reasons that I would conclude made these in-home sales effective (these are some of my own thoughts mixed with the author’s).
- His father was able to demonstrate the TV’s features in an everyday environment, rather than a retail showcase
- The family’s guests probably thought that if he had brought it home for himself out of all the other options, it must be good
- “[P]eople entering the house were a little more relaxed, and didn’t feel that someone behind the counter was going to hard sell to them before they left the premises”
This made me ponder upon how we try to share Jesus with those around us. In many ways, Christians in the United States have grown comfortable trying to get people to come to a church building to see a trained preacher present the Gospel to them. We figure that this formal pitch is what people will need to see the truth of who Jesus is. While the formal preaching of God’s Word is very important, we should not depend upon this to the detriment of sharing Jesus with people in our daily lives. For many, the appeal of seeing Christ at work in our homes, workplaces, schools, and back yards may be more appealing than a “retail” presentation alone (not to equate sharing the Gospel with making a sales pitch… I hope you understand the analogy).
That’s why I’m hoping that many Christians will take the call to be a living room missionary more seriously. We need to invite people into our lives so that they can see who God is in an everyday environment. We need to share with people why we have chosen to follow Christ, not only through a rehearsed Gospel presentation, but through a personal testimony of life transformation. We need to demonstrate real care for people, and not give the impression that we’re just trying to “make the sale”.
I normally don’t like Rush Limbaugh very much. Even on the rare occasion that I agree with something he’s saying, I just find him abrasive and unlikeable, and it’s not too often that I’d find myself making the effort to support his agenda. However, today is one of those rare days.